Cricket

Pakistan broadcast of Melbourne Test removes betting adverts

Betting adverts removed from Pakistan broadcast of Melbourne Test

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Pakistan will receive an advertisement-free feed of the ongoing Test series in Australia. The broadcast previously included a gambling sponsor superimposed into the coverage, leading the Pakistan state broadcaster, PTV, to not broadcast the first day of the Boxing Day Test. Ten Sports, which also has rights to air the series between Pakistan and Australia, continued to broadcast the game.

Pakistan’s Electronic Media Regulatory Authority (PEMRA) issued a notification prohibiting “broadcast/distribution of advertisement of surrogate companies which are promoting gambling/betting in different sporting events being telecast/broadcast in the country”.

There were concerns that the Test wouldn’t be broadcast in Pakistan at all, but Ten Sports continued to broadcast the game from the start of the second day with a betting sponsor superimposed into the on-field coverage.

The feed provided to Pakistan will no longer include any advertisements that may breach local laws, enabling PTV to potentially show live pictures from Melbourne as well. The clean feed provided to Pakistan is expected to begin imminently.

PTV had issued a statement saying they had pulled coverage adhering to the government’s “zero tolerance policy” for surrogate advertising and “had taken up the issue with the relevant broadcaster”, saying the “series will be telecast live once the matter is resolved”.

The first Test was broadcast on both PTV and all private broadcasters without interruption.

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